Brief
Habitat had a perception problem. With the closure of its own shops and its integration into Argos and Sainsbury's, consumers had lost sight of the brand's high-quality design credentials. Our challenge was to use Habitat's range of small items to create a big impact on overall perceptions of the brand.
Idea
A home isn’t defined by its walls or floors, but by the people and the objects that live in it. A cushion, a lamp, a side table...these small changes quietly transform how a space looks and feels. Recognising the emotional weight everyday objects carry, we made them central to bigger stories. By elevating Habitat’s small pieces into plot points, we showed how attention to detail can completely change a home.
Execution
We partnered with Pinterest, the world’s leading interiors platform, to create The Home of Attention - a campaign of short films that put Habitat products at the centre of relatable, human stories. Moving beyond the traditional home shoot, we created a trilogy of films blending humour, cinematic flair, and authentic characters, supported by 360 Pins, creator content, beta features, and interactive experiences that made product discovery more engaging and playful.
