People

Ruth brings over 20 years of marketing experience to the forge. She has led teams client-side at T-Mobile and HP, and 12 years agency-side at DRUM. Ruth founded the forge to deliver impact where ads can't. She is passionate about helping clients create work that cuts through and drives tangible business results. A strong believer in the power of diversity, Ruth is co-chair of Omnicom’s Disability and Neurodiversity Group and champions diverse thinking in everything we do.

Ruth Lodder

Chief Content & Partnerships Officer

Suneil is the forge’s resident food, culture and footy obsessive. With 20 years of planning experience, he leads cultural thinking across brands including Sainsbury’s, VW and HSBC. Equally at home in data or a greasy spoon, he’s always looking for the next cultural insight. Outside work, you’ll find him planning his next gig, a pilgrimage to Anfield or another trip to Japan. He co-founded award-winning low-alcohol brand Near Beer.

Suneil Saraf

Head of Cultural Strategy & Creative Director

Jenni leads the day-to-day running of the creative department, helping the team create award-winning ideas every step of the way. When she's not at work, you'll find her cycling, paddleboarding, skateboarding, diving into music, or geeking out over Magic: The Gathering. If you're up for a quick game of Commander, she's in.

Jenni Hill

Associate Creative Director

Jenny is equally at home in a spreadsheet or working with creatives to build brilliant ideas. With a background in FMCG client marketing, new business and media agency client management, she brings experience across every stage of creative and project delivery. She loves getting under the skin of a brief and delivering exciting, innovative work. Outside work, her passions include food, travel, interior design and watching her garden grow.

Jenny Turze

Head of Client Servicing and Development

Fred is Head of Ops & Talent at the forge, overseeing the people, processes and production that bring our work to life. With extensive experience as a producer and agency producer, he has delivered advertising across all mediums, in the UK and internationally, specialising in large and complex 360° campaigns. Outside work, Fred spends his time writing fantastical stories or with his partner and their needy Dachshund.

Fred Salmon

Head of Operations & Talent

Scott is Head of Partnerships, where he leads the development and delivery of best-in-class sponsorships & content partnerships. With over 20 years’ experience in agency world Scott has built a reputation for creating commercially effective, award-winning media solutions that connect brands with audiences in meaningful ways. Scott is passionate about great ideas, strong partner relationships and nurturing talent. Outside of work Scott is a busy UBER driver for four kids.

Scott Webb

Head of Partnerships

Sophie heads up the forge’s Creator team. She leads campaigns across FMCG, Retail, Finance and Automotive, working with partners including Meta, TikTok, Snap and LinkedIn to build impactful creator strategies. Passionate about the ever-evolving creator landscape, Sophie combines strategic thinking with collaboration. Outside work, she’s kept busy by her two strong-willed daughters and enjoys life, usually with a glass of wine in hand.

Sophie Holmes

Head of Creator

Jamie leads the Gaming function within the forge, connecting brands from across industries with gamers, gaming culture and gamified experiences. Having worked across multiple disciplines within media agencies for 18+ years, he brings experience mixed with giddy enthusiasm to help brands navigate the gaming space. When he’s not working, Jamie is generally listening to shouty music, dadding, attempting DIY or wishing he had a model railway.

Jamie Lyons

Managing Partner - Gaming & Virtual Experience

Hannah is the forge's Head of Delivery. She has a breadth of experience across a diverse list of sectors, and an unhealthy addiction to reality TV. Her background includes clients from FMCG, fashion and finance. When she isn’t busy whipping clients and suppliers into shape, she is carrying out extensive research to find London’s best dirty martini.

Hannah Lee

Head of Delivery

Sahra is a Project Manager at the forge, bringing experience across tech and finance clients. She’s passionate about keeping campaigns running smoothly and ensuring every detail is on point. Outside of work, Sahra is an avid baker, an anime and K-drama enthusiast, and a keen illustrator. A seasoned traveler who has lived in Japan and explored the world, she’s always planning her next adventure.

Sahra Mohamoud

Project Manager

Sam leads cultural strategy across a range of the forge's brilliant clients, helping brands make sense of what's happening in the world and turning cultural insights into opportunities that solve real business challenges. When he's not analysing audience data or investigating the origins of the latest meme, you'll find him reading, taking photos, or listening to abrasive electronic music.

Sam Collenette

Cultural Strategy Director

Fab is responsible for building and leading the best possible teams to tackle the exciting briefs that come through the forge. He thrives in uncharted territory, bringing weird and wonderful stories to life through creative thinking and collaboration. Outside of work, he's passionate about music and record collecting, old films, and all things fashion and style. He also maintains an unhealthy fascination with both British and American politics.

Fab Goualin

Business Director

Katie has built creative platforms for some of the UK’s best-known brands, helping clients make bold decisions and turn complex business challenges into opportunities for growth. She leads teams across sectors, from supermarket retail to consumer entertainment, and loves getting under the skin of brands to solve commercial problems. Outside work, Katie is learning about wine, practising Olympic weightlifting, caring for her two rescue cats, and reading.

Katie Creighton

Business Director

Chris is a creative who enjoys staying close to every part of the process, from writing and visual development through to pitching, production and post. His cultural passions span music, gaming, film, fashion and football, bringing fresh inspiration to every project. Outside work, you’ll find Chris chasing live acts, exploring directors’ back catalogues, min-maxing characters, browsing Vinted, enduring Charlton Athletic’s highs and lows, or bribing his Shiba Inu with cheese.

Chris Frankland

Associate Creative Director

Liv helps ensure campaigns and projects run smoothly, bringing teams, agencies and stakeholders together to create clarity and a shared goal. She enjoys working collaboratively across different teams to deliver the best possible results for clients. Outside of work, Liv loves spending time outdoors, whether she’s running, hiking, swimming or cycling. When she has the patience, she also enjoys sewing and creating her own clothes.

Olivia Johnston

Associate Project Director

Chloe is a Partnerships Manager at the forge, working with clients and media partners to create campaigns that connect with audiences. She supports every stage, from initial brief through to campaign delivery, helping bring effective partnerships to life. Outside work, Chloe is a self-confessed music enthusiast who loves creating music, discovering live acts and crime documentaries. She also enjoys exploring London with her golden retriever, Maya, and finding great coffee.

Chloe Smedley

Partnerships Manager

Hattie keeps clients, partners and internal teams on track, ensuring projects run smoothly and deliver high-quality, award-winning work. She creates processes, templates and ways of working that help teams collaborate effectively and achieve the best results. Outside work, Hattie enjoys time with friends and family, exploring South London, cooking, and discovering new restaurants and cafés. When she’s feeling active, you’ll find her running around the city.

Hattie Ray

Project Director

Mike specialises in motion graphics, video editing and visual effects, transforming creative concepts into polished, client-ready work. He bridges creative vision and final delivery, working across visual media to bring ideas to life, from video projects to static design. Passionate about art, Mike is drawn to abstract, surreal and maximalist styles that embrace bold, experimental ideas. Music is another constant source of inspiration, fuelling his creative approach and fresh energy.

Michael Dean

Senior Motion Artist

Abbie is a multidisciplinary midweight designer who works across a range of channels and formats. From early-stage concepts to polished digital content, she transforms ideas into clear, engaging and on-brand creative. Outside of work, Abbie loves travelling, discovering new places, enjoying great food and spending time with family and friends.

Abbie Burland

Mid-weight Graphic Designer

Lee is Head of Design with nearly 20 years of experience, bringing ideas to life across art direction, branding, illustration, photography, film, motion graphics and typography. A hands-on creative, he thrives on taking briefs of all shapes and sizes and turning them into impactful work. Away from the Mac, Lee enjoys walking, running and gardening. Film and gaming inspire his creative perspective, while his love for craft remains central to everything he does.

Lee Pitman

Head of design

Amelia is a Senior Director, specialising in strategic global partnerships and transforming complex briefs into high-impact content across luxury, automotive, fintech, drinks and lifestyle. A meticulous problem-solver and trusted client partner, she thrives on turning opportunities into reality and delivering exactly what clients need. Away from work, Amelia enjoys exploring galleries, chatting about anything and everything, indulging in oysters and tending to her garden.

Amelia Maigrot

Senior Director

Lee is a Senior Creative with over a decade of experience writing, directing, ideating and delivering content with partners. Passionate about culture, he draws inspiration from film, music, entertainment and sport, bringing fresh perspectives to briefs across industries. He loves building ideas from nothing and bringing scripts to life. Outside work, Lee can be found at the cinema, gigs, watching Spurs or, most importantly, at wrestling shows.

Lee Tarrier

Senior Creative

Su oversees the day-to-day production process, bringing ideas to life by creating timelines, building the right teams and managing budgets from start to finish. She thrives on problem-solving at every stage, adapting her approach to each brief while protecting the creative vision and delivering high-quality results. Outside of work, Su loves spending time in forests, on a yoga mat, at the reformer, in the water, or discovering new experiences at gigs and supper clubs.

Su Mei Lee

Producer

Tess is the Gaming Business Director at the forge. She helps identify where gaming can provide disproportionate value for brands through culture and media. Tess began her media career as a media planner 8 years ago, and her passion for gaming steered her towards PHD Gaming, now the forge. When she’s not inting in ranked, Tess loves spending her free time attending gigs, hitting the gym and enjoying a good book (as well as trying to write one of her own.

Tess Gullis

Gaming Business Director

Thom’s job in a nutshell? Sagely stroking his chin while trying to sound vaguely intelligent about what’s affecting people, what they care about, and how brands can find a role in the intersection between them. Sort of like tea-leaf reading, but with more bar charts and A.I. agents. When he’s not reading the tea leaves of culture, Thom obsesses over quantum physics, consciousness theory, the end of the world as we know it, and crafting the perfect techno kick drum.

Thom James

Cultural Strategy Director

Rachel is a Partnerships Manager, bringing together clients and media partners to create standout campaigns that connect with audiences and deliver on client objectives. She enjoys uncovering new partnership opportunities, negotiating deals, building relationships and turning ideas into solutions people genuinely want to engage with. Outside work, Rachel can usually be found reading on Brighton beach, exploring London’s restaurant scene or heading off on a hiking adventure.

Rachel Parekh

Partnerships Manager

Sam is a Senior Cultural Strategist at the forge. When he’s not plunging into client data or dropping red-hot insights, you’ll usually find him watching football or boxing, heading to the theatre, or enjoying a bag of Percy Pigs.

Sam Pavey

Senior Strategist

Ash is a Director on the Discovery team, and his role is to deliver excellence for clients against every brief received and ensure their needs are being met at every stage. Whenever he’s not busy getting projects signed off, he’s smashing home very few goals for his 5-a-side team ‘Maths and Stats’ or sending cat-related GIFs to people.

Ashley Evans

Senior Account Director

Sarah has a long history in media working across some of the most recognisable brands in the world. Before joining the forge she spent four years in Amsterdam, leading digital buying and partnerships for Mindshare’s Nike EMEA hub. She has heaps of experience in partnerships, digital media, client servicing and negotiations. When she’s not at Bankside, you can find her at a local food market, propping up a cocktail bar or hanging out with her Scottish Fold cat.

Sarah Malek

Business Director

Hollie has nine years’ agency experience across production and partnerships, as well as experience on the publisher side. Having worked across multiple sectors, her passions lie somewhere between fashion and drinks. She identifies each brand’s unique needs, creating bespoke campaigns with partners and nurturing long-term media relationships. Hollie believes collaboration is key to success. Outside work, she’s usually enjoying a Mangal 1 takeaway or planning her next trip away.

Hollie Parks

Partnerships Business Director

Tom has over 20 years of AV & Partnerships experience and has been in his current team at PHD since it's inception in 2016. He is passionate about delivering best in class work and seeing people delighted with each and every project. He likes pleasing people. His experience stretches from working in TV, Radio, Cinema, Publishing and Social as well as across categories including Motoring, FMCG, Banking, Gaming and Miscellaneous. Proud.

Tom Rovery

Partnerships Business Director

Pares is Partnerships Associate Director, spending the last 4+ years in the team building strong relationships between brands, partners, and teams to create exciting opportunities. Pares enjoys connecting people, spotting new possibilities, and turning ideas into successful partnerships that deliver real results.

Pares-Blu Kidd

Partnerships Associate Director

Bobby is a Partnerships Manager, spending the last 2+ years in the team building strong relationships between brands, partners, and internal teams to forge best in class partnerships. Bobby enjoys spotting new possibilities and turning ideas into successful partnerships that deliver real world results (and awards ofc!)

Bobby Breen

Partnerships Manager

I am the Media Manager for the Gaming channel here at The Forge. From briefing to post campaign analysis, I'm hands on at all stages of the activation to ensure things run smoothly and our partners are paid correctly. I started my career within the Programmatic channel, but my interest in Gaming led me here. Outside of work, I'm into many different sports, keeping active at the gym and relaxing with a trip to the cinema and live gigs.

Dan Vickerstaff

Biddable Manager

Cameron helps brands enter the world of gaming in exciting and interesting ways that deliver growth. Having worked in comms planning for 5 years before joining the Gaming team in 2025, he loves interrogating briefs and demonstrating the value of gaming within any marketing plan. Outside of work, Cameron spends a decent amount of time maintaining his fairly good Dota 2 rank, cheffing it up or watching a good (arthouse) film.

Cameron Horne

Gaming Associate Director

After 18 years within the agency, I have had the privilege of building a PA career I am incredibly proud of, whilst also navigating my biggest role outside of work - being a mum to 3 children. Juggling agency life, family life and everything in-between keeps me busy, challenged and grateful. When I am not working or ferrying a child to after school clubs, I can be found on the sidelines watching grassroots football, scrolling social media for recipe ideas or watching the latest crime documentary.

Lauren Thompson

Personal Assistant