Brief
Ghosted Christmas? Time to Text Back. Cazzie wasn’t feeling festive, until a stylish spirit guide called Marley gave her a wake-up call. A journey of rediscovery: Past, Present(s), and Future. Through the buzz of the right gift, the acceptance of her chosen family, and the joy of doing it all on her own terms, her Christmas spirit’s back. Sure, the tree’s still a bit crooked. And her mates are still a bit chaotic. But this year it’s not about tradition. It’s about transformation. And doing it in really great shoes!
Idea
We worked closely with schuh and chose a selection of creators who put together content around the feeling of giving great shoes from schuh as a Christmas present, or buying something special for yourself. The content showcased the experience of sending or receiving shoes from schuh at Christmas time and this was done through in store and online purchases.
Execution
We worked with 5 different creators who all embodied different styles; street, classic, chic, modern and comfort. We ran a mixture of content with each of these around in store experiences, getting ready with me style videos and gifting for the family at Christmas. We showcased a range of brands sold at schuh and this was styled to each creator, depending on their individual style. The content appealed to a wide audience and embodied various different styles.
