Brief
Habitat has an undisputed legacy as a British design icon. However, as it approached its 60th anniversary it faced a significant challenge. Up against stiff competition from affordable alternatives, it needed to reassert its credibility in the space if it was going to make its anniversary a success.
Idea
No longer having a high street presence, we needed to think differently about how to get the brand’s products in front of discerning audiences. Rather than creating a pop-up store, we decided to elevate the brand’s position by placing it firmly back at the heart of the design community.
Execution
We partnered with the revered Design Museum in London on a free, interactive installation that was open to the public during the summer. ‘Changing Spaces: 60 Years of Design by Habitat,’ explored the very important role that Habitat’s great design has played in our lives of the last six decades.
